There was a blooper of the enormously popular TV show ‘Game of thrones’ in which a Starbucks cup was evidently left on the table in one of the scenes. Product placement and stirring up fake controversies are ways Starbucks used to employ stealth marketing. Here are some of the most creative and innovative examples of stealth marketing strategies. It’s just not well known among the customers because it capitalises on that fact. Social Validation: Posting positive reviews for the company on different industry websites or ghostwriting a blog citing the company’s success stories.Celebrity endorsements: It helps advertise a product when public figures or social media personalities casually mention the product in organic conversations.Buzz Marketing: This technique aims to make the target audience more receptive by making people talk about a product in a casual way to create a buzz in the market.
Product placement: It involves featuring a product in a movie or show or other forms of mass media.Ad Spies: Brands usually pay influencers to surreptitiously pitch its products to their followers without showing that it’s a paid gig.Businesses usually employ four undercover marketing strategies to stand out of the crowd.